Whisk

Smarter Food Prep

Whisk is an intelligent food science program, connecting and automating food planning with grocery shopping and preparation. As a successful behind-the-scenes B2B platform for grocery stores and recipes sites, it was time to turn people-friendly.

The Joy of Cooking, Connected

With one app to connect and simplify everything from recipe collection, meal prep, portion planning, and grocery shopping, it was time to celebrate the fun part now made easy; the cooking. The identity celebrated the joyful experience of cooking when all the dirty details are simplified by a little digital helper. From gestural movements in the wordmark to vibrant, punchy food photography, the identity struck a balance of tech-credibility and everyday-usability, while celebrating the good parts of eating together.

Services:

• Brand positioning
• Messaging hierarchy
• Visual identity
• Creative for multiple B2B and B2C campaigns