Kit and Ace

Technically Repositioning

Kit and Ace is one of the more prominent Vancouver-born apparel brands. After some soul-searching, they unearthed a new, clearer position, focused on the commuter lifestyle, and anchored in a high-function lead product: Navigator 2.0, and were in need of an partner to help them bring this shift in position to their audience. One that had known them as something closer to a luxury brand than one focused on the technical merits of the products.

Balancing Form and Function

Starting with the Navigator 2.0 campaign in early 2018, we developed new messaging and visual devices to speak clearly to the increased attention to technical product details, while balancing visual creative that allows the well-designed products to sing. The creative produced spanned all possible touchpoints, from digital ads, to in-store POS, print spreads, website, emails, product tags, and beyond. The result was one of Kit and Ace's most successful campaigns to date, and the product sales to support it (as told to us by George Tsogas, Kit and Ace's CEO). From there, we've worked tirelessly to refresh and evolve the creative with each new season.

Below is just a sample of our work with Kit and Ace over the years.