There’s no reason to get excited about ostomies or associated care products, but the experience of shopping online for supplies is outright depressing. When someone is looking to improve their condition with helpful products, there’s no reason not to have a great experience, with a smile.
Doing Good in Small Ways
Without making light of users’ current state, it was important that the InnerGood brand reflect the company’s optimistic, experience-focused, and “good in small ways” outlook. By developing a simple, approachable logo with a little personality, it makes this company more about a feeling and some humanity, than a set of supplies. We introduced the family of Goodies as a set of graphic tools to bring messaging, content, and the whole experience to life in a fresh, positive way. One great experience will lead to another.