Epoch

An Ancient Treasure

An incredible tradition inspired the folks at [Actual] Iceberg to share a bit of culture with the world; harvesting ice from free-flowing icebergs in place of everyday ice use. There’s something special about using 12,000-year-old ice to cool a refreshing drink.

12,000 Years in Every Glass

To celebrate the greatness of the massive icebergs, communicate the magnitude of history captured in every cube of ice, and the incredible passion put into the craft process to deliver this luxury around the world, we developed an identity to balance story and splendour. The name, Epoch, a grand measure of time, paired with the etched styling in the logo symbol, balanced a pride in Earth’s premium gifts with human’s careful and respectful enjoyment of it.