Balance Medical Center

Heart with Smart

The Balance rebrand needed to capture what made Balance unique over so many comparable private health care practices; unparalleled expertise and intelligence, with uncompromising care and compassion.

Sincerely Smarter Medicine

In conversations with many Balance patients, and competitors’ patients, it was clear that the sincerity and caring, on top of industry-leading experience, is what kept people coming back. Along with a rebrand to Westcoast Women’s Clinic to bring the sister clinics into the same brand family, the Balance brand identity focused on showing the 2 balanced parts to every story: reality and ambition, heart with smart, science and progress.

See also: Westcoast Women's Clinic.