Avo Real Food

Sprouting Up All Over

Fast, healthy food stops are everywhere now, which presents a challenge for new, honest food businesses to stand out uniquely. Health claims and promises have become greens fees and go unnoticed for consumers, leaving many businesses undifferentiated.

The Healthy Life Coach

We heard a few key themes: consumers are inundated with healthy information to decipher alone, healthy restaurants can feel elitist and exclusive, and people’s fitness/workout leader is held in higher esteem than the chef who makes their food. We created a brand around the idea of Your Healthy Life Coach. AVO puts experts in front of customers’ food decisions, with helpful tips and insight alongside delicious, healthy, real food offerings, from a credible team who celebrates and relishes in customer’s decision to make a good choice for themselves.